IRVINE,Calif.–Helen's Kitchen is re-branding its entire product line. The re-branding includes several key components: 11-percent more product for every single entrée; an extra vegetable serving in each meal, resulting from the increase in size of all entrees from 9-oz. to 10-oz.; new carton design and layout; a case pack size change from a 12-pack to a 6-pack; and the re-naming of Helen's TofuSteaks to GardenSteaks.
The front panel of Helen's Kitchen entrees and GardenSteaks packages now feature improved call-outs highlighting product attributes, including GMO-free, gluten-free, made with organic ingredients, overall protein and vegetable serving amount. The back panels now feature easier to read nutritional facts, a recap of the product's overall health benefits, and a photo of Helen Moore with her son, Stephen. In addition, Helen’s back panels now include a brief company background along with a new On The Menu section in which Helen offers a personal description of her inspiration for that particular meal.
Commented Stephen Moore, CEO, "Although Helen's has earned a very loyal customer following over the years, we feel our new re-branding better communicates who we are, why we're different, and the care with which our products are made. By refreshing our overall look and message, doing a better job of introducing Helen Moore herself to the public, and bolstering the scope of our promotional, advertising and public relations efforts, we feel confident the Helen's line is poised to enjoy its most substantial period of growth ever."