COLLINSVILLE, Conn.—Passage to Thailand Simmer Sauces, from Passage Foods, are now available in the United States. The sauces come in all-natural traditional ethnic flavors, such as Pad Thai, Thai Basil and Sweet Chili, Tom Yum and Red Thai Curry, with spices sourced directly from various regions of Thailand and Southeast Asia. Each product is gluten-free, MSG free, and free of preservatives.
“The growing ethnic diversity in America has helped develop the market to a record high,” said Mark MacKenzie, a company principal. “Indian and Thai foods have been showing the largest increase in consumer demand. Now that more grocery stores include ethnic food, people are going to try to cook ethnically at home to save money.”
According to Mintel International, today’s ethnic consumer is more mainstream and younger. They look to experiment with new flavors, but also ask for products with all-natural and healthy ingredients. Passage to Thailand sauces offer a quick simple 3-step meal solution. Add sauce to the meat, seafood or vegetables, simmer and serve over rice for a meal in less then 20 minutes.