BERKELEY, Calif.—The Clif Bar & Company has produced a new line of crunchy granola bars called CLIF CRUNCH®. CLIF CRUNCH features chewy nuts, creamy chips, and a special blend of organic whole grains and rice crisps that creates a lighter-textured crunch.
The athletes and foodies in the CLIF Kitchen designed CLIF CRUNCH to be unique and stand out from the other organic bars on the market. CLIF CRUNCH is the first product from Clif Bar & Company to be a crunchy granola bar made with whole, baked-in chips of chocolate, white chocolate and peanut butter for bursts of flavor throughout the bars. The organic oats, barley and rye, along with rice crisps, create a crisp original flavor and give the bars their lighter-textured crunch.
“CLIF Crunch brings exciting new variety to the crunchy granola bar category,” said Carly Lutz, brand director at Clif Bar & Company. “The CLIF Kitchen loves a challenge, and we have successfully found new ways to bake crunchy granola bars that allow us to mix creamy chips and nuts into the bars.”
CLIF CRUNCH comes in four flavors: Chocolate Chip, Honey Oat, Peanut Butter and White Chocolate Macadamia Nut. The bars are 70 percent organic and made from all-natural ingredients. Each two-bar packet delivers a full serving of organic whole grains, 4-5 grams of protein, and is a good source of fiber. CLIF CRUNCH has a suggested retail price of $3.99 per 10-bar box. One percent of net sales will be contributed to 1% for the Planet.