RANCHO SANTA FE, Calif.–The Company behind the resveratrol WineTime Bar is looking to add more wine lovers to its consumer base by teaming up with VinVillage.com, an online social organization for wine lovers. ResVez Inc., creator and marketer of the WineTime Bar, and VinVillage.com have formed a strategic marketing alliance, according to a ResVez press release.
Malcolm Nicholl, president and CEO of ResVez, said, "There is great synergy between our two companies. The thousands of members of VinVillage are wine lovers who will definitely appreciate the taste of the WineTime Bar."
Rob Barnett, president of VinVillage.com of Scripps Ranch, CA., concurred, "This is an ideal partnership. We share the same demographic. There are many ways in which we can market together to the mutual benefit of both companies."
The WineTime Bar is a gourmet chocolate bar containing resveratrol, the antioxidant found in red wine acclaimed for its heart-healthy and anti-aging properties. Each bar contains more resveratrol than 50 glasses of red wine. The WineTime Bar is a dark chocolate bar with dates, almonds and seven superfruits. It is high in fiber and has 190 calories. It is gluten and dairy free.
VinVillage is a nationwide social organization for wine and food lovers. VinVillage has created locally based groups, and connects them with "like-minded" wine lovers in their home cities and around the U.S. with an exciting local and online "wine life-style" experience offering unique and exclusive wines, events, products, and services. VinVillage has a weekly radio show which airs at 4 p.m. Pacific, Wednesdays on wsradio.com.