NORCO, Calif.–Emani Minerals was approved by PETA (People for the Ethical Treatment of Animals) as a company that does not test their products on animals. PETA included Emani Minerals on a list of cosmetics, personal care and household cleaning product companies that do not test its products on animals. This list was compiled in concert with PETA’s “Caring Consumer Project" in an effort to raise consumer awareness of companies that do not test their products on animals, and to encourage boycotts of companies that do until they change to a non-animal-testing policy.
PETA’s “Caring Consumer" program is a database of information that has been gathered on the animal-testing policies of cosmetics and household-product companies, as well as signed statements of assurance from companies that meet PETA’s cruelty-free criteria. This information is provided to members and others who are concerned about animal testing and turn to PETA for definitive information on companies’ animal-testing status.
According to Michelle Doan, CEO for Emani Minerals, companies are well aware that consumers are serious about the issue of animal testing. “It’s just plain wrong to inflict pain on a helpless animal," explained Doan. “My staff and I at Emani are animal lovers. Our company completely avoids any kind of animal testing. We strongly encourage all companies to implement testing practices that do not include animals. This is why we reached out to PETA and its SafeCosmetics.org program. At Emani, we are passionate about the products we produce. But we are also equally passionate about the welfare of living things. Animals should never be abused in the name of beauty."
PETA has more than 2 million members and supporters. The organization focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: factory farms, laboratories, the clothing trade and the entertainment industry. PETA also works on a variety of other issues, including the cruel killing of beavers, birds and other "pests," and the abuse of backyard dogs. PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement and protest campaigns.
Emani Minerals, a green, organic cosmetics producer established in 1998, provides a line of cosmetics that incorporate the benefits of mineral based products. Emani’s mission is to create the purest form of cosmetics by incorporating fewer, yet higher performing ingredients. The company continues to pursue purity and product quality through intensive ingredient research. Emani Minerals distributes its products worldwide, and offers a wide range of green, organic cosmetics that are vegan and gluten friendly and are cruelty free. Additionally, all of Emani’s paper packaging is 100-percent recycled carton with soy-based ink and water-based coating making them 100-percent biodegradable. The company is active in regulatory affairs, helping to maintain Americans’ rights to free access to natural products of all kinds.