NEW YORK—Jamba Juice and the Women’s National Basketball Association (WNBA) announced a comprehensive multi-year partnership to highlight the organizations’ commitment to promoting fitness and healthy nutrition. The groups will host a special event in Los Angeles next week, as top WNBA athletes visit the Jamba Juice location on Santa Monica Boulevard to discuss healthy eating and exercise. Through the WNBA season, Jamba Juice will host in-arena nights with the Los Angeles Sparks to promote its Jamba Jump Program, and plan several fan promotions with WNBA player appearances at Jamba Juice locations in WNBA markets.
“Jamba Juice shares the WNBA’s commitment to promoting an active lifestyle that helps Americans of all ages stay fit, healthy and vibrant," said James D. White, chairman, president, and CEO, Jamba Juice Co. “Our mission is to inspire people and communities to embrace fitness and nutrition goals that can contribute to healthier, more fulfilling lives. We look forward to working together with the WNBA to create positive change for both fans and communities across the country."
In subsequent years of the agreement, Jamba Juice will conduct national promotions that will include WNBA FIT-themed point-of-sale materials in key Jamba Juice retail locations, in-arena signage, and digital and social media. In addition, Jamba Juice will participate in several WNBA events, including the annual All-Star Game and Inspiring Women Luncheon.