SAN DIEGO—Brazilian Jiu-Jitsu legend and former mixed martial arts (MMA) star, Royler Gracie has become one of Açai Roots’™ brand ambassadors. Gracie is a respected Brazilian Jiu-Jitsu Black Belt athlete, and is considered a legend within the Brazilian Jiu-Jitsu and MMA community, according to the company. Among the many titles he earned during the stretch of his career, the fifth son of Grandmaster Hélio Gracie became a four-time Brazilian Jiu-Jitsu World Champion, a three-time Abu Dhabi World Submission Wrestling Champion and a Pride FC Champion. He also owns several Brazilian Jiu-Jitsu academies and travels the world doing seminars about the art of Brazilian Jiu-Jitsu.
A consumer of Brazilian açaí since childhood, Gracie has included açaí in his diet and lifestyle throughout his entire life. He is a fan of the fruit and a connoisseur of how this Brazilian tradition can be beneficial to its consumers. "I have been consuming açaí throughout my entire life; it has played a very important role in my lifestyle," said Royler. “I am very excited to partner with the company that offers the best açaí from Brazil. It is quite an honor for me to represent Açai Roots; I am a fan of their products. I want to help açaí become more popular among the Brazilian Jiu-Jitsu and MMA community in the United States; I want to show athletes how açaí can help their performance and support a healthy lifestyle."
Igor Pereira, Açai Roots CEO, added, "Royler Gracie's Brazilian Jiu-Jitsu and MMA curriculum, his integrity and character, aligned with his wide-reaching fan base make Royler a superb brand ambassador for Açai Roots. Royler has been a consumer and ambassador of açaí itself all his life. Now he has partnered with the company that distributes the authentic Brazilian Açaí in the United States. We are looking forward to work with Royler on some very exciting projects", added Pereira.
Royler joins Açai Roots brand ambassador team that already counts with former Brazilian national soccer team star Leovegildo Lins da Gama Júnior, and other athletes.
Açai Roots™ was founded in 2005 by three native Brazilians, and provides products that are made from natural wild harvested açaí berries from the Belém region in the State of Pará. The company manufactures and distributes a full line of açaí berry products formulated to exact standards by native Brazilians. Açaí Roots is dedicated to supporting the sustainable harvesting of açaí berries in the Brazilian Amazon to help protect the rainforest and support local communities in Brazil.