Paul Wilkinson, CEO of Nature's Peak / Everock, said, "Our goal is to make VeggieSpread and VeggieDip jump off the shelves in retail stores. We expect delivery of the racks in September and to begin sending them to select retailers as part of our marketing efforts with them. The racks and other marketing materials we'll create are part of our ongoing programs to support retailers, and invite consumers to try our product."
Nature's Peak end of aisle racks hold eight cases of product, and the retailer can put 3 SKUs each of VeggieDip and VeggieSpread for easy reach for customers.
The deli rack display makes it very easy for customers to see the VeggieSpread while they make an order or purchase at the deli counter.
"We expect the new racks will increase overall retail sales. And we believe Deli Managers will want to order VeggieSpread in larger quantities for sandwich preparation," Wilkinson said. "This complements our neck tag coupon promotion of providing $1.00-off coupons to the consumer at the time of purchase or to be used for their next purchase of VeggieDip or VeggieSpread."
Nature's Peak produces a line of all-natural gourmet vegetable dips and sandwich spreads marketed under the Nature's Peak brand. Both VeggieDip and VeggieSpread are vegetarian, kosher and gluten-free, and contain no preservatives, artificial ingredients, trans-fats, or sugars. There are six flavors in each product line, including novel delicious flavor combinations.
Nature's Peak products are marketed through its Master Broker to natural food stores, specialty groceries as well as regional and national grocery chains.