Marketing Private Label Brands
Pioneering a Private Label
Wise retailers enter the booming private label market by scrutinizing potential partners. ...More
4 weeks ago by Sandy Almendarez, Associate Editor
Posted in
Articles,
Private Label,
Supplements
A Good Invasion of Privacy
Store brands are gaining strength in the marketplace and in shoppers’ hearts, even as the economy has seen improvements. ...More
February 5, 2010 by Sandy Almendarez, Associate Editor
Posted in
Articles,
Private Label,
Store Operations
Advertising, Publicizing Store Brands
Delivering Quality Private Label Products
New GMP (good manufacturing practice) for private label products are helping to ensure quality, but manufacturing companies should still be scrutinized to make sure they meet retailers’ standards. ...More
October 19, 2009 by Heather Granato
Posted in
Articles,
Private Label,
Store Operations,
Supplements
Building Consumer Loyalty with Private Label
Retailers can extend their store brand recognition by offering a line of private label products, however, they need to spend time selecting the products that will yield the best return. ...More
October 7, 2009 by Heather Granato
Posted in
Articles,
Private Label,
Store Operations,
Supplements
