Marketing

  • ACTIVATE Launches Marketing Campaign
    ACTIVATE, the enhanced water beverage category innovator with its patented twist-cap delivery system, launched its first traditional marketing campaign. Under the direction of Jesse Merrill, formerly of Honest Tea, ACTIVATE is rolling out an integrated program in Southern ...More
    October 18, 2011
    Posted in News
  • Whole Foods Market goes big with Living Social
    It was shocking to see such a bold offer from Whole Foods Market this week. The chain offered a nationwide deal promoting 10 million dollars worth of coupons with Living Social ...More
    September 14, 2011
    Posted in Blog
  • Trader Joe’s: The Retail Rubik's Cube
    rubiks cubestore op strategies
    Trader Joe’s is the Rubik’s cube of retailers—its visionary tactics, diverse approach to retailing and niche marketing has made it not only a pioneer in private label, but its business model has stumped and fascinated many. Just as Sandy Almendarez reported a few weeks ago ...More
    September 9, 2011
    Posted in Blog
  • Mobile Marketing, But Don’t Forget About the Message
    QR Codes_Mobile Media
    Despite all the attention, and the accompanying hype, mobile is not a replacement for any other communications medium. And mobile really is just that: a medium, although a very powerful one. The essential point for retailers is this medium must work with all other media ...More
    July 27, 2011
    Posted in Articles
  • Healthy Kids Food, On the Rise
    In a world of Cocoa Puffs and Happy Meals, the childhood obesity epidemic on the rise, but thanks to several of the nation’s largest food and beverage manufacturers taking a stand, we may see some changes in the coming years. ...More
    July 21, 2011
    Posted in Blog
  • Hey, Ladies!
    Get an advanced copy of Natural Products Marketplace’s July digital issue, which is all about giving the ladies what they need. ...More
    June 27, 2011
    Posted in Blog
  • Midas Touch Turning Products Green?
    greenwashing
    The move toward sustainable, eco-friendly products may be putting marketplace shelves in danger of the Midas touch—every product “touched" or placed on the shelves is turning to green, even if it hasn’t earned the right. TerraChoice released a study last fall—The Sins of ...More
    June 1, 2011
    Posted in News
  • Male Shoppers Look like Women
    Treat men differently? You may be losing sales. ...More
    May 31, 2011 By Sandy Almendarez
    Posted in Blog
  • Don’t Overlook Dads
    Moms’ purchasing power may have been retailer’s focus in the past, but new research suggests dads who bring home healthy food can lead their families’ wellness strategies. Australian researchers found a family-based treatment and prevention program focused on fathers’ ...More
    April 11, 2011
    Posted in News
  • Enzymes: Digestion and Beyond
    papaya
    Enzymes enable the breakdown of nutrients and are, thus, known for digestive benefits. However, their ability to also cleave other compounds found in the body have drawn attention to their therapeutic effects, including improved immunity, vascular health and antioxidant ...More
    April 5, 2011 By Steve Myers
    Posted in Articles
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