Private Label

Understanding business practices related to marketing private label products through health food retail stores, including developing a dietary supplement or natural food line and effective customer marketing.

  • Growing, but not Selling Out
    It happens to the best natural products stores—growing from a small mom-and-pop store into a national chain. How can a store maintain its homey cred while growing into new neighborhoods and corporate obligations? ...More
    November 8, 2011 By Sandy Almendarez
    Posted in Blog
  • Trader Joe’s: The Retail Rubik's Cube
    rubiks cubestore op strategies
    Trader Joe’s is the Rubik’s cube of retailers—its visionary tactics, diverse approach to retailing and niche marketing has made it not only a pioneer in private label, but its business model has stumped and fascinated many. Just as Sandy Almendarez reported a few weeks ago ...More
    September 9, 2011
    Posted in Blog
  • Star Struck by Celebrity-Branded Foods?
    celebrity-branded foods_private label
    From laundry detergents and bedding to wine, pasta sauces and salad dressings, celebrities like to slap their name on countless consumer good. But Consumer Reports conducted a taste test on several celebrity-branded food products and here’s what they found … ...More
    September 8, 2011
    Posted in Blog
  • Benefit From Wal-Mart’s Decline
    Wal-Mart’s financial results aren’t encouraging for the giant retailer. While it may seem like natural product stores can take this as a schadenfreude moment, it’s better to learn from Wal-Mart’s mistakes. ...More
    August 23, 2011
    Posted in Blog
  • Go Store Brand or Go Home ... Broke
    store brand_summer savings
    A new pricing study conducted by the Private Label Manufacturers Association compared a summer shopping basket of store brands versus national brands. Want to know they found? Consumers can save more than 35 percent off their grocery bill, on average, by opting for the ...More
    August 12, 2011
    Posted in News
  • Olive Oil Source ~ Extra Virgin Olive Oils, Vinegars
    Olive Oil Source introduced a full line of extra virgin olive oils and vinegars, including certified organic, Kosher and specialty flavored options that can be custom-branded. ...More
    August 2, 2011
    Posted in News
  • Private-Label Cosmetics Favorite Among Higher-Income Shoppers
    cosmeceutical market
    Maybe to a retailer’s surprise, higher income shoppers are actually more likely to purchase private-label cosmetics than lower-income shoppers. Mintel reported 64 percent of women in the $100K to $149K income bracket are still buying store-brand/private-label color ...More
    July 25, 2011
    Posted in News
  • Private Label Losing Its Footing?
    private label_grocery shopping
    A one-year trend analysis from Ipsos Marketing, Consumer Goods reported national brands may be regaining their foothold in the marketplace, as consumers’ positive perception toward store brands may be declining. ...More
    July 22, 2011
    Posted in News
  • Sunflower Opening Northern CA Locations
    Sunflower Farmers Market will open its third store in the California market in the third quarter of 2012. ...More
    July 6, 2011
    Posted in News
  • Private Label Closes Decade of Strong Sales
    buying
    According to the latest Private Label Yearbook, which tracks private-label sales and market share trends based on data from The Nielsen Co., published by the Private Label Manufacturers Association (PLMA), store brands closed out a decade of strong growth, posting sales ...More
    June 30, 2011
    Posted in News
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