Private Label

Understanding business practices related to marketing private label products through health food retail stores, including developing a dietary supplement or natural food line and effective customer marketing.

Latest Headlines

Agostoni Chocolate ~ Chocolate Plus Private Label

Agostoni Chocolate released Chocolate Plus Private Label, the first store brand functional snack program to bring together GanedenBC30® probiotic (from Ganeden Biotech Inc.) with an Italian dark chocolate. ...More
2 weeks ago
Posted in News, New Products, Private Label, Store Operations
Know Thy Enemy

While store owners may not view national brands at the “enemy," the old line, “Keep your friends close, and your enemies closer," can apply when it comes to national brands’ marketing strategies. Knowing how bigger brands operate can help retailers get an edge up in ...More
2 weeks ago by Sandy Almendarez, Associate Editor
Posted in Blog, Private Label, Store Operations, Grocery
Boomers Heath Concerns Affect Shopping Habits

Baby Boomers are more interested in their food choices compared to 30 years, and this concern is affecting shopping habits. More than four-fifths of Boomers say they are now more concerned with what foods they eat (84 percent), they read nutrition labels more closely today ...More
2 weeks ago
Posted in News, Store Operations, Private Label, Grocery
New VP Joins Reserveage Organics

Reserveage Organics named Rob Maru as the new vice president of innovation and brand development, where he will utilize his expertise in product formulation, new product development and marketing initiatives. Maru brings more than 15 years of experience in the natural ...More
3 weeks ago
Posted in Blog, Supplements, Private Label
Whole Foods Market Expands Non-Dairy Options

Whole Foods Market expanded its all-organic and domestically sourced non-dairy beverage line by releasing the company’s first almond milk line–including the industry’s first-ever private label refrigerated organic almond milk–and light soymilk in Original and Vanilla ...More
3 weeks ago
Posted in News, Private Label, Store Operations
Coalition Loyalty Programs Uncommon

Offering rewards via a loyalty card may be a way retailers can differentiate themselves from competitors, as a new report released by Research and Markets found these coalition loyalty programs only have a 13-percent penetration rate at the retail level. Usually, ...More
4 weeks ago
Posted in News, Private Label, Store Operations
JBSS Names new VP of Consumer Sales

John B. Sanfilippo & Son (JBSS) named Christopher Gardier, a sales executive with a history in the snack and consumer packaged goods industry, the new vice president of consumer sales. Gardier is replacing Ron Williamson, current vice president of consumer sales, who is ...More
4 weeks ago
Posted in Blog, Private Label
Shoppers Choose Private Label in New Categories

Loyalty to national brands has fallen by the wayside as more shoppers are opting for private label goods in categories where they traditionally favored larger brands. And, it appears this trend will continue. ...More
5 weeks ago
Posted in News, Private Label, Store Operations
Natural Store Brands Beat Supermarket Private Label

Private label brands from specialty food retailers, such as Trader Joe’s and Whole Foods, have beat traditional supermarkets in product sales between 2005 and 2009, according to “Private Label Food and Beverage in the U.S.” by market research publisher Packaged Facts. ...More
July 29, 2010
Posted in News, Private Label, Store Operations
How to Beat Wal-Mart

Retailers who offer “personality," private label and price may convince shoppers to choose their store over large supercenters down the road. Marketing Daily informed on a new report from Kantar Retail that found stores with distinct qualities, plenty of store brand options ...More
July 28, 2010
Posted in News, Private Label, Store Operations

Private Label

Understanding business practices related to marketing private label products through health food retail stores, including developing a dietary supplement or natural food line and effective customer marketing.

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